Programmatic Advertising Unveiled: Your Comprehensive Marketing Manual
Keeping up with the ever-evolving advertising landscape can be daunting. However, one area that has seen significant growth in recent years is programmatic advertising.
Over the past two decades, the Interactive Advertising Bureau has noted a substantial increase in the use of programmatic advertising in digital advertising budgets. This shift is mainly due to its scalability and effectiveness in targeting and positioning digital ads.
In this guide, we will explore programmatic advertising, its best practices, and examine brands that have excelled in its implementation.
What is Programmatic Advertising?
Programmatic advertising simplifies the process of determining suitable placement and timing for ad placements, replacing conventional, labor-intensive approaches with automation, algorithms, and AI.
How Does Programmatic Advertising Work?
Programmatic advertising involves multiple platforms such as Supply-Side Platforms, DSP, Ad Exchanges, Ad Servers, and Data Management Platforms.
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