SEO Stats You Need To Know
The statistics listed below will inform your strategy and help you to climb to the top of the SERPs.
- 57% of B2B marketers say SEO has the biggest impact on lead generation.
- About 45% of global shoppers buy online and then pick up in-store.
- Mobile searches for store open near me (e.g., grocery store open near me) have grown by over 250% from 2017–2019.
- On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on desktop gets you 19.3% of the clicks.
- Around 8% of search queries are phrased as questions.
- The typical voice search result is only 29 words in length.
Off-page SEO Factors
While backlinks are generally desirable, not all backlinks are as valuable as others. Some are inherently more advantageous to earn – others should be avoided whenever possible Internal contextual links (contextual links that link to a different page on the same website) are beneficial because they increase the amount of pages viewed by a website visitor, thus decreasing bounce rate and increasing time on page. Not every link has the same effect on SEO. For example, backlinks pointing to your home page/domain only increase the general authority of your website. On the other hand, links pointing to specific subpages/contents can directly improve your ranking for the topic dealt with on that page. Search engines use backlinks as a way to measure how popular a page is. More popular pages get crawled more often than unpopular ones, so gaining links from popular websites can help search engines find your pages and index them faster. There are many different things a SEO Consultant in London can do for you.
Get Found Locally
The benefits of local SEO don’t stop with Google rankings – you can expect greater brand visibility, more website visitors, better leads, and so much more. And with nearly half (46%) of Google searches consisting of localized searches, you can’t afford to miss out on this traffic. Consistent NAP information across the web serves to further verify the data Google has on file (GMB) for a particular business. There are many factors that influence your visibility in local searches, but keep in mind that local search continues to grow and change. Getting a local business to rank well in search results has never been more difficult. Good tools combined with a SEO Consultancy can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.
Interested In Expanding Globally?
You cant create a comprehensive Global Web Optimisation strategy without thinking about local content marketing. International Web Optimisation is not just about translating your existing strategy, it requires a bespoke approach that accounts for local trends, search patterns and linguistic nuances. After marinating for twenty-odd years in a technological chrysalis, the world as we perceive it has emerged with four corners, a screen, and fits comfortably in most pockets/purses. As with all Web Optimisation strategies, expanding globally requires you to take careful measurements of your progress. SEO is a very competitive industry, and the work quality of a professional SEO Agency is essential.
How do you track SEO progress and measure SEO results? Much of the content written on this topic focuses on tracking the right metrics. It’s easy to find a list (often lengthy) of SEO metrics and KPIs you should be tracking — but metrics really only scratch the surface of tracking SEO progress. Should failure happen with SEO, the consequences are painful.
Uncover further information appertaining to SEO Consultancies in this Moz link.
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